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Planning designing the blueprint for the future, characteristics of a good marketing plan, importance of marketing planning, strategic corporate planning by top management, vision by top management, assigning resources to each strategic business unit, applications of portfolio models. Contact the mba program office regarding missing class. Prepare to tackle a wide range of marketing challenges and develop the solid, interdisciplinary business background to achieve the depth and range to move upward in any organization. Indias largest mba projects reports for students and professionals. The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a sellers market one with a shortage of goods and services to a buyers market one with an abundance of goods and services. Students pursuing their mba degree programs or other academic programs need to write research papers, thesis or dissertations on the given marketing project research topics.
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